You're a young woman in her twenties who has just taken up a musical instrument and you're loving it. Playing the banjo has become a hobby. Your half-sister shares your love of music and you decide to team up in "an excuse to spend more time together".
One day, you accidentally write a song and get carried away with yourselves, leading to the grand plan of making a music video for it.
So you talk it over and Kickstarter comes up in conversation and you are both, like, super into the idea of asking people to pay for the video so you, like, totally do it. You figure $32,000 will cover the cost.
A few snags. The half-sisters in question, Zosia and Clara Mamet, are gainfully-employed actresses on successful US TV series Girls and The Neighbours respectively, so they should be in a financial position to pay for their own video. Their dad is also David Mamet, who as a film director, screenwriter and playwright, presumably is pretty well-to-do himself.
This kind of campaign gives crowdfunding a bad name. The song is amateurish and the girls' reasons are not compelling enough to make people want to donate.
"We wrote [the song] in like a matter of hours. So to do an actual music video to the song would be really kind of a full circle thing," Clara says in the campaign video. Oh great! Sign me up! What an incentive!
The sisters' campaign comes across as a lazy answer to some hard work. The great thing about crowdfunding is that people vote with their wallets. The people have spoken and there was just 7pc of the $32,000 raised with six days to go.
A lot of people gave out about Zach Braff and David Fincher using Kickstarter to make their movies. While those directors at least have form in their field, the Mamet sisters just come across as indulgent and insincere. Their campaign is a privileged attempt to take advantage of their abilities to play the quirky girl in a TV sitcom.
See the campaign page bit.ly/girlsstarte