Vanity Fair has long been the place celebrities go to reveal big news and pose for jaw-dropping covers, perhaps because of the magazine's reputation for handling sensitive subject matters as well as stunning photography.
Caitlyn Jenner's decision to give Vanity Fair an exclusive that was likely coveted by other high profile magazines speaks to the glossy title's quality. Indeed, it's not the first time an A-lister has chosen Vanity Fair for a big reveal - Tom Cruise and Katie Holmes chose the title to share the first pictures of their infant daughter Suri with the world in 2006, something usually reserved for the pages of a tabloid magazine like People or Us Weekly.
Tiger Woods gave his first interview to Vanity Fair (complete with a topless photo on the cover) after the sex scandal that ended his marriage to Elin Nordegren, while Princess Diana spoke to Vanity Fair and posed for portraits by famed snapper Mario Testino in 1997 - what was to be her last major session before her untimely death.
But it's not all about the stories - sometimes a picture speaks a thousand words, like Demi Moore's nude pregnant portrait in 1991 by Annie Leibovitz, an image that has been emulated so many times since.
And who could forget the striking visual of fashion designer Tom Ford flanked by naked actresses Keira Knightley and Scarlett Johansson (then both 21 years old) in 2006.
Caitlyn's cover is expected to sell more than the 193,000 copies the magazine shifts each month, but will it better the bestseller, Jennifer Aniston's post-divorce interview that sold 738,929 magazines? Regardless, it seems the term 'Break The Internet' applies more to Caitlyn than step-daughter Kim Kardashian's buttock-baring Paper cover late last year.