Burberry, Gucci and Prada create designer Pudsey ears for Children In Need
Famous faces including Adwoa Aboah, Kaia Gerber and Selena Gomez have modelled the creations.
Kaia Gerber has modelled a pair of heavily embellished furry Pudsey ears designed by Prada in support of Children In Need.
The catwalk star, who is the daughter of Cindy Crawford, flashes peace signs in the new photos of models sporting bear ears designed by some of the biggest names in fashion and inspired by the charity’s mascot.
Burberry, Louis Vuitton, Miu Miu and Fendi are among the other fashion houses taking part in the first ever Designer Pudsey Ears Collection, curated by stylist Katie Grand.
Actress Suki Waterhouse has donned a pair of ears emblazoned with Burberry’s signature house check and customised with safety pins and chains.
Model Adwoa Aboah, who has appeared on Edward Enninful’s first cover as editor of British Vogue, donned a pair of pink Gucci ears studded with pearls and mounted on an embellished headband.
Singer Selena Gomez is pictured squatting in front of a neon Coach x Selena Gomez heart as she sports a pair of ears from her collaboration with the fashion company, while Edie Campbell wears a pair of blue ears emblazoned with Louis Vuitton’s house logo as she cuddles a Pudsey bear made from the same print and wearing a Supreme T-shirt for the Louis Vuitton x Supreme offering.
The 28in bear, made using the final pieces of denim from the brands’ collaboration, will also be included in the collection.
The accessories will be auctioned off online and available to the highest bidder at www.bbc.co.uk/Pudsey from November 9 at 9am until November 19, with all proceeds going to BBC Children In Need.
Grand said: “I am delighted to be involved in this year’s BBC Children In Need Appeal and to have curated the 2017 Designer Pudsey Ears Collection.
“What an incredible collection of exquisite designs! Each designer has surpassed themselves in adding their own unique identity to their headpiece.
“I hope fashion fanatics across the UK and beyond are encouraged to get bidding on these fabulous creations. All money raised will go on to help support disadvantaged children and young people across the UK, so what are you waiting for?”
Children In Need is on BBC One at 7.30pm on November 17.