It's the tale that will wag the dog. In one of the more bizarre announcements of a new literary undertaking, it appears that Roy Keane's dog, Triggs, is going to -- wait for it -- write his 'autodography'.
It is the innovative branchild of Irish writer Ross O'Carroll-Kelly.
According to the publishers Hachette Ireland, no doubt with tongues firmly in cheeks, it will be "a hard-hitting, warts-and-all memoir" .
Ross O'Carroll-Kelly creator Paul Howard says nothing will be held back. There will be real bite in it.
Promising to let it all hang out with his tongue, Triggs (speaking through an interpreter of course) admitted last night that he, like Roy, could be difficult at times.
"I was no Marley. And, God knows, Roy was no John Grogan,' the golden labrador said.
This will be Paul Howard's first departure in fiction from the Ross O'Carroll-Kelly series.
As a former award-winning sports journalist, he is the perfect ghost writer for Triggs. And in the new book, 'Triggs: The Autobiography' which will be published to coincide with the European Championships in June, he has once again created a potentially unforgettable character.
Triggs was famed for his loyal companionship to Roy Keane during the turmoil-filled post-Saipan days.
But what most people didn't know was that Roy's best friend dog never forgets.
Last night Paul Howard said: "Being a dog-lover, Triggs became a figure of fascination to me, as well as to millions of others, in the wake of Keane's banishment.
"I used to watch the footage of the two of them defiantly facing the paparazzi to enjoy their daily walk and out of that came the idea of writing a memoir of Triggs' life.
"A couple of years ago, a number of newspapers wrongly reported the death of Triggs on their front pages. So the starting point of the book is the dog reading those reports and deciding that it's time to put the record straight once and for all."
Triggs 'said' that he was going to put a lot of work into the book.
"I want this to book to be an honest rendering of the role I played in the life of Roy Keane."
"The publisher might well adorn the jacket with dramatic adjectives, such as, 'Sensational!', 'Shocking!', and, 'Explosive!'
"I don't doubt that the story, in parts, is all of those things. What I'm more interested in, though, is writing an account that is truthful, uncomfortable as it will be to read at times.
"This isn't some saccharine-sweet story of a love affair between a man and his beloved Labrador retriever. I'm no Marley. And, God knows, Roy is no John Grogan."
Ross O'Carroll-Kelly recently took top place in the Eason on-line poll to find Ireland's most popular writer of all time, leaving less talented writers like James Joyce trailing in his wake.
That was only the beginning. The combination of Paul Howard, Ross O'Carroll-Kelly and Triggs will be unbeatable.