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The Sally Rooney industry: Beautiful Sales, Where Are You

As the Mayo author’s third book arrives in shops, her publisher has launched the sort of marketing blitz that used to be reserved for a U2 album or a James Bond movie

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Mayo author Sally Rooney

Mayo author Sally Rooney

Sally Rooney's book Beautiful World Where Are You?

Sally Rooney's book Beautiful World Where Are You?

A scene from the TV adaptation of Sally Rooney's novel Normal People

A scene from the TV adaptation of Sally Rooney's novel Normal People

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Mayo author Sally Rooney

Waterstones in Piccadilly, London, is Europe’s largest bookshop. Spread over seven floors, it is a paradise for bibliophiles. And, on Monday evening, it will be the centre of the publishing universe.

It is there that Sally Rooney, the most popular and hyped author of her generation, will read from her new novel. Tickets sold out quickly and attendees will be able to get their hands on Beautiful World, Where Are You a full 12 hours before its release.


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