Monday 19 March 2018

Don't buy "shameful" book about Bono, says Adi

Adi Roche

Ken Sweeney, Entertainment Editor

CHERNOBYL campaigner Adi Roche has dubbed as "shameful" a new book about Bono.

Penned by journalist Harry Browne, publishers describe The Frontman: Bono (In The Name Of Power) as a "scathing and hilarious takedown of a frontman for the rich and powerful".

"Celebrity philanthropy comes in many guises, but no single figure better encapsulates its delusions, pretensions and wrongheadedness than U2's iconic frontman," claims the publisher, Verso books.

However the new volume, published to coincide with the G8 summit, has incensed Adi Roche, a friend of Bono and wife Ali Hewson for over 20 years.

"I am gutted by this book. In terms of his work on human rights and justice, Bono is second to none and someone of whom we should be very proud.

"Because we live in a democracy, people can write what they want to write, but Bono's work is the testament and the antidote to such literature and I would encourage people not to buy this book," Ms Roche told Herald.

A guest of Bono and Ali in their Killiney home three weeks ago, the award-winning humanitarian said she disagreed strongly with a claim made in the book that the U2 frontman, "lags behind many of his peers when it comes to parting with his own money".

Roche described Bono and wife Ali as "quiet givers".

"So much of their giving is done very quietly and is done without any fanfare or razzmatazz.

"They are not doing it to get headlines. The photo they did in Africa for their Louis Vuitton ad campaign, which had them wearing their Edun ethical fashion line, every cent they received went to charity. None of that made front-page headlines," she said. Describing Bono as "under no illusions" and "not pretending to be anything he's not", she added: "Bono is a professional musician and songwriter, but he uses the stage to talk about issues but he hasn't just mouthed the words, he has really walked the walk and put the words into practice."

The 56-year-old said she strongly rejected claims in the The Frontman that Bono was "an ambassador for imperial exploitation".

"As a friend of Bono I would consider that to be really insulting.

"For the past 15 years Bono has been an advocate for justice and for human rights, for sustainable development and ethics in trading. "

As seen in The Herald;

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