WATCH: '100 per cent more explicit' Fifty Shades of Grey novel released
Fifty Shades of Grey fans are in for a treat as the latest book in the popular saga had a surprise release early this morning.
The new book 'Grey' tells the story of Fifty Shades of Grey from the perspective of antihero Christian Grey and demand for the latest installation has been booming.
Easons on O'Connell Street in Dublin surprised punters by opening half an hour early to celebrate the book's release. The bookseller has been inundated with pre-order requests from fans of E.L James' raunchy novels.
The fourth book in the series has already become Easons biggest pre-order seller ever, according to the company's book buyer David O'Callaghan.
"The DVD is released tomorrow and the book is released today, so it's turning into a bit of a a grey weekend," he said.
"Having read half of it so far, it's high octane stuff. It's absolutely more explicit than the others."
Although the Dublin shop was quiet during the secret launch, Mr O'Callaghan is expecting 'Grey' to be one of the biggest sellers of 2015.
"I think what's going to happen through media and Twitter, people will start copping on that it's out. The book was only announced on 1st of June. It's been brilliant because people have been taken completely by surprise.
One Fifty Shades fan, who didn't want to give her name, was pleasantly surprised when she wandered into Easons to find the latest book in her favourite series was out.
"I'm really looking forward to reading it. It'll take me two days tops to get through it," she said.
"They say that [Fifty Shades] is an older woman's porn, if you want to put it like that, but to me it was the storyline I liked more than anything else. You could really associate with the characters."
'Grey' is available to buy now and costs €9.99 in Easons.