Saturday 16 November 2019

BoD's book sells as many copies in UK as here

Brian O'Driscoll
Brian O'Driscoll
Conor Feehan

Conor Feehan

Rugby hero Brian O'Driscoll's autobiography has sold as many copies in the UK as it has in Ireland.

Showing that he is as much an international brand as a national treasure, the publishers of The Test say they have been stunned by the demand for the book across the Irish Sea.

Figures released by Penguin Ireland show that Brian's life story sold 53,879 copies in Ireland between its release in October and the end of 2014, while 53,431 copies were sold in the UK.

"If anyone had told me that the book would do so well across the water I would not have believed them," said Michael McLaughlin, managing director of Penguin Ireland.

"But that level of interest shows just how big he is in sport, and the huge profile he enjoys.

"Brian commands huge respect in the UK, not only as a player for Ireland but as former Lions captain.

"His book has sold incredibly well and there is a lot of interest in Brian, and I think the fact that there was a slot dedicated to him at the BBC Sports Personality Of The Year presentations in December reflects his importance, his influence, and his talent," he added.

READ: Keano outkicks BOD with €5m Christmas book sales

"Brian is delighted with how The Test has been received in Ireland and the UK. A large amount of credit is due to Alan English for producing a great book," said Susan Bradley of Brian O'Driscoll's management.

English co-wrote the book with Brian.

The other big seller in the autobiography stakes was Roy Keane's The Second Half.

Although it sold a few hundred more copies in Ireland than Brian O'Driscoll's book (54,754) it was the rugby legend that won the battle of the biographies at the Bord Gais Energy Irish Book Awards last autumn and scooped the Sports Book of the Year Award.

Brian celebrated his 36th birthday yesterday.


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