Saturday 18 November 2017

After the success of 30 minute meals, Jamie Oliver to create meals in 15 minutes

Undated handout photo of Alex James and Jamie Oliver promoting their involvement in The Big Feastival event taking place in September. PRESS ASSOCIATION Photo. Issue date: Thursday June 21, 2012. The Featival is being staged at James's farm in Kingham, Oxfordshire, on September 1 and 2. See PA story SHOWBIZ Oliver. Photo credit should read: PA/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Undated handout photo of Alex James and Jamie Oliver promoting their involvement in The Big Feastival event taking place in September. PRESS ASSOCIATION Photo. Issue date: Thursday June 21, 2012. The Featival is being staged at James's farm in Kingham, Oxfordshire, on September 1 and 2. See PA story SHOWBIZ Oliver. Photo credit should read: PA/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

Jamie Oliver has said his latest project to create 15-minute meals will be the last time he cooks against the clock.

The chef is aiming to repeat the literary success of his 30 Minute Meals book which became the biggest-selling non-fiction title in UK history in 2010.



He is soon to release a collection of recipes which take only half that time, but said the effort involved in perfecting the fast food meant he would not be doing it again.



He said: "I'm glad it's all done - I won't ever do 'time' again but it was pretty much a response to the public, not just in Britain.



"It's so much more than what it sounds like.



"From my point of view, it was a really, really big challenge.



"It's almost like a science experiment, but ultimately, all the public will see is nice food, written in the most simple way possible."



Oliver - whose half-hour meal book sold in excess of 1.5 million copies - said his new recipes contained "wonderful variety", with meals averaging around 550 calories each.



He told the Press Association: "It's not a diet book by any means, but there's no way you can do anything negative to yourself by eating one every day for a week."



Oliver added: "For me personally, it's probably the most evolved and worked book.



"It's like a mindset and a philosophy: it's basically a bunch of systems, shortcuts, tips and hints through food that allow you to do some sumptuous stuff very quickly and reliably."



The book is expected to be published by Penguin in September and there are high hopes it will be riding high in the Christmas best-seller lists.



There will also be a TV tie-in on Channel 4.



Oliver is staging his music and food festival, The Big Feastival, again this summer with headliners such as Texas, Guillemots and Razorlight.



It is being staged at Blur star Alex James's farm in Kingham, Oxfordshire, on September 1 and 2.

Press Association

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