WATCH: Selfie fail - The laughter that ensues is pretty contagious
That awkward moment when you try to take a selfie but your phone is set to record a video.
Usually these incidents happen when you're alone and you can recover from the embarrassment in private - without anyone knowing - as you frantically hit the delete button.
So spare a thought for this Brazilian lady who tried to record a group selfie of her friends but accidentally recorded a video of whole set up.
Her friends get ready to say 'cheese' and clear the room for a good selfie backdrop without realising they're being recorded.
It takes a good minute and a half of poses and confusion before the realisation sets in.
And the laughter that ensues is pretty contagious.