Casey Neistat has gone viral again, this time for snowboarding through the snowy streets of New York.
The new-york based YouTuber and filmmaker often makes videos relating to his home, including one which aimed to highlight the dangerous cycling conditions in the city, and another which explained the NYC Soda ban. The video of Neistat taking advantage of the extended snowstorms has gained over 4m views in three days.
Most of Neistat's internet notoriety comes from companies attempts to commission a video by the filmmaker. Make It Count detailed Neistat travelling the world on a budget provided by Nike instead of creating a standard promotional video. 'What Would You Do With $25,000' is a result of the request by 20th Century Fox to commission a video to promote The Secret Life of Walter Mitty - based on the theme of fulfilling a dream. Neistat took the $25,000 (with the company's blessing) and 'fulfilled a dream' by heading to the Philippines to help with typhoon relief.
Watch his latest viral below.
With over 249,000 subscribers and 58m video views, Neistat has really mastered the art of 'have-to-share' content.
Neistat makes his primary living by directing commercials for TV and previously had a television show on HBO. He shoots and edits with fairly basic technology but his work has a thematic style to it. He never went to film school and he works from a small production studio in New York.
For more of today's trending stories, head to our trending section by clicking here.