Piers Morgan tries to shame JK Rowling but accidentally insults himself
Piers Morgan accidentally insulted his own writing in a Twitter war with JK Rowling.
The author tweeted praise about herself she said she was anonymously sent by an admirer.
It said: "She's sold over 400 million copies of her Harry Potter books, and also the movie rights for some of the biggest-grossing films in history, creating a global brand that's worth an estimated £7 billion, making her over £500 million personally; she's won squillions of awards; and she was even named the 48th most powerful celebrity in the world by Forbes magazine. So Ms Rowling definitely matters.
"She would hate to be called a celebrity, and guards her private life intensely, so she doesn't play any part of the celebrity game. And that's why I've marked her quite far down my list. But by encouraging children to read, feel inspired and be creative, she has had a greater impact on the world than most of the other names on it."
She wrote: "Just been sent this! Could the writer let me know who he is? I'd love to thank him! #Valentine"
This incensed Piers Morgan, who has been furiously tweeting about their spat for days.
Seeming unimpressed with the praise the writer tweeted, the television presenter wrote: "Priceless #humblebrag BS. Nobody plays the celebrity game more abusively or ruthlessly than you, Ms 'Intensely Private Billionaire'."
It appears he was unhappy with the writing, sardonically scare quoting it.
However, it turns out it is from a list Morgan himself wrote back in 2010.
His words about Rowling then are at odds to what he is saying about her now, after she insulted him for defending Donald Trump.
The spat began when the author tweeted about Morgan's appearance on American talk show Real Time, in which media personalities shouted at him for saying Donald Trump and Hillary Clinton were as bad as each other.
She wrote: "Yes, watching Piers Morgan being told to f--- off on live TV is *exactly* as satisfying as I'd always imagined."
Bizarrely, Morgan implied he had a premonition she would have this response years ago when the Harry Potter books she wrote were published.