New Bloomingdales ad sparks outrage for saying 'Spike your best friend's eggnog'
"Spike your best friend's eggnog." This is the tag line used by high-end retailer Bloomingdales in their 2015 Christmas advertisement.
The US department store has been on the receiving end of a major backlash in response to the ad which many allege "promotes date rape".
The ad features a well-groomed man, arching his eyebrow as he stares at a woman who seems oblivious to his blatant admiration.
Bloomingdale's has since apologised for the inappropriate advertisement which appeared in a Christmas catalogue. The ad can't be removed from circulation because it's in print.
A spokesperson for the company said:
"In reflection of recent feedback, the copy we used in our recent catalog was inappropriate and in poor taste.
"Bloomingdale’s sincerely apologises for this error in judgement."
The controversial ad began to circulate on social media yesterday, and the full ad was quickly posted to popular website Imgur.
However some online commentators said the apology wasn’t enough.
Several people suggested Bloomingdale’s donate some of its proceeds from Christmas revenue to an organisation that helps sexual assault victims.
Twitter was flooded with comments about the ad.
Bloomingdales ad normalises date rape, makes taking advantage of women 'mainstream' and 'aspirational'. No such thing as rape jokes. Ever.— Jack Monroe (@DrJackMonroe) November 11, 2015
Here's Bloomingdales advertising festive date rape and non-consensual drug abuse to sell fashion. Stay classy. pic.twitter.com/7KiPxmyB02— Jack Monroe (@DrJackMonroe) November 11, 2015
Some will remember to boycott. More will think they're 'edgy banter'. Bloomingdales won't be harmed by this. But women will. #Bloomingdales— Jack Monroe (@DrJackMonroe) November 11, 2015
'What Christmassy joke can we have in our catalogue?' 'Something about date rape?' 'Bingo!' #Bloomingdales— Emma Kelly (@TooManyEmmas) November 11, 2015