Move over Mattress Mick... Sligo clothes shop produces bizarre 'Braveheart' ad
While Dublin's 'Mattress man' is currently hitting the headlines for his support of the Apollo House activists, another businessman is doing his best to take up the mantle of most energetic advertiser.
Sligo clothes shop, EJ Menswear, has released a truly bizarre video in which its owner rides a horse through the streets of the city.
In the video, shop proprietor EJ Wallace, dressed in full Braveheart attire, urges customers to visit the store for a half-price sale.
This is not the first time the shop has hit the headlines for its videos.
EJ has previously impersonated Conor McGregor for another video that has to be seen to be believed.