It seems nearly impossible to log into social media or view a news website without seeing the Kardashian name. Today, for example, Kim Kardashian makes the headlines for her revealing outfit choice at the Met Gala.
Well, if you've had enough of Kim Kardashian and the rest of the Keeping Up with the Kardashians clan, then a new browser extension promises users a Kardashian-free web experience.
Users join the site (by entering their email address) to have their newsfeeds cleared of Kardashian-related content. According to its makers, James Shamsi and hacking and social media management company Chameleon.la, "If there's anything on your newsfeed, the website you're on, whatever... we simply make it disappear."
“We don’t care about who the Kardashians are or aren’t sleeping with,” the site says. “We don’t care that Kim dyed her hair blonde. We don’t care about the Kardashians."
"You won't ever know the stories about the Kardashians are there, because you won't ever see them. Why? So you can see more of the real issues," they state.
This isn't the first ad-blocker for the Kardashians. In 2012, a plug-in for Chrome and Firefox was developed which "whites-out" all references to anyone with the name, making for rather amusing reading.
KittenBlock has been a similarily popular Add-on (a piece of software that enhances and customizes applications). It replaces content on the Daily Mail and Daily Express websites with a selection of photographs of tea and kittens from teaandkittens.co.uk.