The new animated snapchat filters may be enjoyable for a few minutes while bored, but these parents have found a more devious way to use them.
This video of parents using the filters to scare their children has attracted a whopping 14 million views in only three days.
The video, which was put together by music producer Bruno Lizidatti, has been shared on Facebook almost 250,000 times.
The 46-second clip has drawn a very mixed reaction online, with many people criticising the parents for terrifying their young children, while more have said that it was all a bit of fun.
What do you think about the clip?