The inescapable ‘Elf on the Shelf’ continues to haunt this festive season but while you might be sick of the sight of elves hanging about on shelves, guaranteed haven’t seen one quite as cute as this.
Alan Lawrence, a photographer and father of six, has posted a series of photos of his 4-month-old son Rockwell in full-on "Elf on the Shelf" apparel.
So far, ‘Rockwell the Elf’ has been caught putting cookies into the video player, drinking syrup, wrapping toilet paper round the Christmas tree, and sitting atop the fireplace.
Posting a new image each day, Lawrence adds his own comical twist to the tale of ‘Rockwell the Elf’.
So I ended up taking all of the syrup and candy canes out of our house hoping this elf would leave but it only made things worse. He deliberately let me read his report to the big man tonight as a scare tactic. "Dear Santa, They have not been feeding me enough sugar." I think he is serious about sending it. #rocktheelf #elfontheshelf
“Day 1: We woke up this morning to find and elf in our family room.
"Our neighbours seem to think he is part of the 'elf on the shelf' tradition but we are still not sure.
"He doesn’t talk much, just sits around watching us and eats all of our food."
The adorable images have gone viral and Lawrence could not be happier.
"It's funny because I thought, I'm sure someone has done this before,” he told USA Today.
“But everyone is responding and mentioning a friend to say, ‘hey, you should do this with Sally!' or talking about doing it with their own kids.”
He continued: “All of our friends do the Elf on the Shelf and I’ve always thought it was sort of creepy, but sort of fun – this idea of an elf coming to live in your home and moving around to different places.”
“And I’m like, what if it was a real elf? And of course, being parents, we already have the cutest little 4-month-old. So we decided to make a fun series.”