'Cringe of a performance' - people are horrified by Tom Hiddleston's Chinese vitamin advert
Tom Hiddleston has filmed an advert for Centrum for the Chinese market and it's leaving people on this side of the world a little confused.
The confusion does not revolve, as you might expect, around language differences - the ad is mostly in English - but around what exactly he's supposed to be doing and why he looks so forelorn.
The ad is filmed from the POV of a woman who gets out of bed and walks downstairs to find him in the kitchen preparing her an appetising breakfast of raw vegetables with a fried egg on top.
"I finished up so I thought I'd pop back and make you breakfast," he explains.
He serves it up alongside some Centrum vitamins and says, "You look great" before getting up, putting on his jacket, and saying he's going to be a "bit busy for the next few weeks" but promises to make it up to her.
Or you, since he spends almost the entire ad making lingering - very lingering - eye contact with the camera.
Hiddleston will soon be seen reprising the role of Loki in Avengers: Endgame and has garnered rave reviews for his performances in everything from Coriolanus to The Night Manager to I Saw the Light.
It's fair to say the ad is possibly not his finest hour.
Here are some of the reactions on social media:
I can't stop watching this absolutely cringe of a performance by Tom Hiddleston. pic.twitter.com/WMFNDg6V5C— Hanna Ines Flint (@HannaFlint) March 27, 2019
therapist: tom hiddleston centrum ad is not real it can’t hurt you— lis(bat) (@sparklingbolts) March 27, 2019
tom hiddleston centrum ad: pic.twitter.com/0papFBcHDH
I don’t know who I feel sorrier for in this relationship, Tom Hiddleston (he acts like if he doesn’t get that dish just right he will be beaten) or the faceless girlfriend who is left all alone in the house for weeks on end like Bluebeard’s wife. pic.twitter.com/6fInfdl99K— A Murder of Hoes (@Philip_Ellis) March 27, 2019
I put serial killer music over that video of tom hiddleston and honestly the result is frightening pic.twitter.com/l3tBuxxmga— alice (@chadwckbose) March 28, 2019
Did Tom Hiddleston really just make me a plate of raw vegetables for breakfast?— Rainbow Rowell (@rainbowrowell) March 28, 2019
people who say tom hiddleston’s centrum ad weird must have had a good life and never experience “falling in love with tom in 20s or less”— 𝐟𝐨𝐱 🌻 (@catfurreine) March 28, 2019
In this advert is Tom Hiddleston's girlfriend...a guinea pig? Why is he feeding her raw vegetables for breakfast? https://t.co/TFaijFiJ07— Jasper Pickering (@jetpickering) March 28, 2019
If they ever do a remake of Lost In Translation it should be about how Tom Hiddleston got booked for this— Jasper Pickering (@jetpickering) March 28, 2019