Sparking conversation about the 'right' way to pour a pint of Guinness.
A Canadian cafe is using an image of a pint of Guinness to entice customers to their St Patrick's Day party.
Sounds straightforward enough. Until you see the pint in the promotion images.
What would lure the punters into your place? A picture of a pint of Guinness with a dense, white, creamy foam? Or, one with a thin and watery head, that's dribbling down the side of a glass?
The Vancouver cafe went with the latter. Sacrilegious when you consider that this here pint was being pushed to entice people into bars on the most sacred of Guinness-consuming days.
After much feedback online the cafe responded with a post on their Facebook.
"Thanks for the friendly comments, everyone! We’re not all a bunch of maple-syrup drinking snow farmers and to make up for the blasphemous pour depicted in the photo, we’ve poured another pint that we hope is worthy of Ireland.
"In true Canadian fashion, we'd like to apologize, so we’re inviting anyone of age with a valid Irish passport to join us this Friday, St. Patrick’s Day, for a perfectly poured Guinness and a shot of Jameson," the apology said.
The accompanying snap looked much more like Guinness as we know it.