People should use Black Friday to hug a friend or ring their parents instead of rushing out to the sales, according to an online campaign which encourages people to buy nothing all day.
Thousands of people have indicated their support for avoiding what is predicted to be the one of the busiest shopping days of the year, by signing up to "Buy Nothing Friday".
The Facebook campaign, set up by Edinburgh-based Sam Machin, urges people to "Join the Revolution" and so far has more than 30,000 attendees.
Suggested alternatives to what is described as the "mindless consumption" of Black Friday include going for a walk, and getting together with friends.
Diane Allen from Taunton in Somerset said people could visit their local library and borrow some books instead, while Christopher Sturgess from Aldridge in the West Midlands joked: "Can't wait to not spend any money I haven't got on anything I didn't need."
Left my purse at home today for #buynothingfriday
— Charlotte Hogg (@charlottekh) November 27, 2015
@fleetstreetfox Am attending #buynothingfriday along with many others. Hopefully not contaminated here in Canada by the #BlackFriday virus.
— Catriona (@Cackerbee) November 27, 2015
Left my purse at home today for #buynothingfriday
— Charlotte Hogg (@charlottekh) November 27, 2015
So far so good for #BuyNothingFriday, I just resisted a latte.
— Piers Forster (@piersforster) November 27, 2015
#buynothingfriday
Coffee from Puccino's doesn't count right?
— Oli Sandler Photo (@olisandler) November 27, 2015
Quite like this idea #BuyNothingFriday ! pic.twitter.com/GJonxu1DLH
— Valerie Hill (@Portsmouth_gal) November 27, 2015