'50 dollars not 50 shades' online campaign aims to highlight issues of emotional and sexual abuse prevalent in 50 Shades of Grey phenomenon
The campaign claims that the fiction novel series, '50 Shades', glamourises emotional and sexual abuse and portrays those qualities as "romance".
The campaign aims to encourage people to donate $50 or €50 to local, domestic violence shelters instead of paying to see the film, which many domestic violence groups have claimed "will normalise domestic violence".
One Tumblr user took quotes from the film and placed them on the film poster in an attempt to highlight some of the most problematic parts of the story.
Facebook Page Collective Shout, one of the co-sponsors of #50DollarsNot50Shades, says that "In 2013, researchers analyzed the Fifty Shades of Grey, concluding that emotional abuse and sexual violence were pervasive, with the main female character Anastasia suffering harm as a result".
The National (UK) Center on Sexual Exploitation said that Fifty Shades "makes violence sexy" but "doesn't capture the grave dangers" of controlling, abusive relationships.