Monday 26 February 2018

Phallic shaped Star Wars pool toys confuse and amuse parents

The Star Wars Dive Characters in question
The Star Wars Dive Characters in question

Alice Vincent

We're not toy designers, but we're pretty sure these Star Wars pool accessories may have been run through a number of people before they landed on shelves in nationwide US department store, Target.

All of those people perhaps missed what customer Joni Jones pointed out to the business on Facebook: "Are we sure these are children’s toys, Target? Looks a little questionable to me."

Jones, whose share to Target's page was taken down, later clarified that she wasn't offended by the tubular renditions of Kylo Ren, Captain Phasma and a stormtrooper, but merely amused.

"I posted it because I found it funny and wanted to share with fellow adults who could appreciate the humour in the whole thing", she wrote on Facebook.


Swimways, who manufacture the toys, describe them as being suitable for children over the age of five: "These fun water toys are great for swim practice to encourage new swimmers, or to play with out of the pool on a rainy day."

But the company also points out that they toys aren't "just for little kids, these Star Wars characters make a great gift for the Star Wars collector, too!"

A spokesperson for Target responded to Joni's post, fearing that she was on the brink of sparking a One Million Moms-style campaign (the parenting group is known for protesting against various, seemingly innocuous, things in the media for the protection of children):

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"Hi Joni – We apologise for your disappointment. Occasionally, we carry merchandise that some guests may find objectionable, as was your experience. We never want to offend anyone and have shared this with our Merchandise team for review. Thanks. – Stacey”

Thankfully, pretty much everyone has found the whole incident as funny as Jones.

It's not the first time such things have happened: Mattel had to discontinue production on a battery-operated vibrating broom, modelled on Harry Potter's own lusted-after Nimbus 2000. Customers at the time commented: "I'm 32 and enjoy riding the broom as much as my 12-year-old and 7-year-old."

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