Japanese men are doing something strange to their nipples to attract women
Sales of nipple covers are soaring in Japan - among men.
Originally marketed for joggers to prevent nipple chafing (let's never mention those two words together ever again), they're now being marketed to men looking for romance.
A new Japanese ad shows a woman's distaste when she sees her date's nipples protruding through his shirt at dinner, and her subsequent doe eyes when he covers them up with nipple covers.
So they're the male equivalent of Bridget Jones' granny knickers. Let's hope the ladies react like the good-natured Hugh Grant when they happen across the nude little plasters decorating their man's bare chest...
Sales of the covers have increased at sports retailer Dot Store - they've sold as many so far this year as they sold for all of 2016.
However, it's not a new thing in Japan. A survey in 2013 found that 84 per cent of Japanese women didn't want to see men's nipples through their shirts in the workplace.
1. I can’t help but feel uneasy
2. It’s gross
3. It’s like they don’t care about those around them
4. I instinctively can’t accept it
5. It bums me out
6. They seem oblivious, even at work
7. I don’t want to associate with them
8. They come across as unreliable
9. They feel unhygienic
10. I hope I never see them again
We particularly like number 8...