Doritos are making special non-crunching, non residue-leaving crisps for women because we can't cope
Doritos are reportedly working on special crisps for women.
Apparently ladies are not fans of noisy, crunchy crisps that leaves flavour residue on their fingers.
So Doritos have taken note and are working on special crisps for our delicate sensibilities.
Speaking to Freakonomics Radio, PepsiCo CEO Indra Nooyi reportedly revealed that the company is working on the solution now.
"As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don't want to lose that taste of the flavor, and the broken chips in the bottom," Nooyi said.
"Women I think would love to do the same, but they don't. They don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."
But ladies, the best news is that the little girly bags of Doritos will fit in your handbag.
Twitter isn't quite sure how to take the news:
EVERY SINGLE WOMAN I KNOW FINDS AND EATS CRISPS FROM HER BOOB CREVICE ON A FAIRLY REGULAR BASIS WHAT ARE THEY TALKING ABOUT. https://t.co/dGNC7CHmhv— Fiona Longmuir 🍂 (@EscapologistFi) February 4, 2018
Doritos makers say women don't like licking their fingers....— A Clairey Derry Xmas 🎄 (@ClaireAllan) February 4, 2018
I'm trying to find an appropriate response that won't attract the wrong kind of Twitter followers.
Shall we stick with, Doritos - wise up.
However, at least one person thinks it's a good idea. Ann Widdecombe told the Daily Telegraph that Nooyi is right.
"I never lick my fingers in public or in private as I think its a ghastly habit," she said as she exited the Big Brother house.
"I think the idea of crisps for women is a bit daft, although I do think women are generally a bit fussier than men about these things. I am a cruncher, but I'm fussy about where I crunch. "Bully for them [Doritos], they've introduced polite crisps."