Sunday 25 February 2018

Bake Off viewers brand show ‘rushed’ as they complain about adverts

Others said they appreciated the break to make cups of tea.

By Laura Harding, Press Association Senior Entertainment Correspondent

Great British Bake Off fans have said the Channel 4 version of the show felt “rushed” to make room for the adverts.

The 75-minute programme featured around 16 minutes of advertising, including spots for sponsor Dr Oetker and ads for Stork, Lyles and Carte D’Or.

When the show aired on the BBC episodes lasted one hour and featured no adverts.

The first commercial was for online auctioning site Ebay, while other ads were for brands including Freeview, Lloyds, BMW and EE and Channel 4 shows such as Gogglebox, Celebs Go Dating and new comedy Back.

One fan wrote: “#GBBO feels way too rushed now they’ve squished adverts in! while another said: “It’s too bloody rushed to fit in ALL THE ADVERTS surprise” and another wrote: “#GBBO Too many adverts – rushed judging to fit more ads in – get a grip @Channel4.”

Others said they missed the history segments and external shots of animals around the tent.

One fan wrote: “I don’t know the history of mini rolls I need the history of mini rolls. I don’t need adverts.”

Another said: “Just realised that to make room for adverts, C4 have cut all the external shots. No more sheeps and squirrels. That’s GBBO done for me.”

Other viewers said the inclusion of the breaks felt strange and jarring.

One said: “So #GBBO is back, always going to like Noel Fielding BUT adverts in bake off is just wrong and weird,” as another wrote: “Can’t get used to #bakeoff with adverts, this is too weird” and another added: “#GBBO hate hate hate all these adverts.”

However others embraced the breaks and used them as chances to eat their own cakes.

One viewer looked on the bright side saying: “These commercial breaks are good for a quick brew and a Mr Kipling.”

Another joked: “Loving #GBBO I made a cake in the adverts!”

Others used the time to get tasks done, with one fan saying; “#GBBO Ads? So what? Not as if we haven’t got them on other progs. Go to the loo. Make a cuppa. Unload the dishwasher. Have a snog!”

Another wrote: “I actually love the adverts during #GBBO i’ve managed to change my bedsheets and make a cup of tea during them.  #Productive”

Press Association

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