LifePaint lights up Irish roads

Volvo Cars makes its innovative reflective visibility spray available in Ireland

Volvo Cars LifePaint is an innovative reflective spray paint that enhances pedestrians’ and cyclists’ visibility on the roads at night.

The spray paint can be used on helmets, backpacks and clothing.It is invisible by day but at night, it lights up under car headlights, making cyclists and pedestrians much more visible to drivers.

Conceived by creative agency Grey London and has been produced in partnership with Swedish start-up Albedo100. It is a unique reflective safety paint which is invisible by daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on.

LifePaint is transparent and can be washed off. It can be applied to clothes, shoes, bicycles, pushchairs and – even dog leads and collars. Its aim is to make the invisible visible at night.

"It’s really important that all road users, buses, cyclists, taxis, trams... that we’re all aware of each other."


"Making yourself visible is a real important factor out there. We have to get out of this mentality of it’s us against them and realise that it’s a communal space that we all have to share."


"Cycling is definitely going to increase and continue to grow with the city, as the city develops cycling is going to become an integral part of it."

"By 2020 no-one should be killed or injured in a new Volvo"

Volvo's Vision 2020

The inspiration for the Volvo Cars LifePaint project came from Intellisafe – Volvo’s unique pedestrian and cyclist detection system, enhanced to work in darkness on the all-new Volvo XC90 which was introduced to Ireland in June this year.

Intellisafe is a state-of-the-art Volvo safety system which integrates some of the most cutting-edge safety technologies to Volvo cars. The technology uses a combination of radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action.

This works in conjunction with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help see round corners better and improve safety at night. Together, these innovations contribute towards Volvo’s Vision 2020 – the concept that no one should be killed or seriously injured in a new Volvo by 2020.

"We don't accept that people lose their lives in airplane accidents, so why should we regard car accidents as inevitable?"

Jan Ivarsson, head of Safety Strategy at the Volvo Car Corporation

As we approach the point of mid-Winter, the sun’s lowest point in the sky, the evenings are at their longest and night closes in as early as 4:30 in the afternoon. As we set off in the morning and return home in the dark it’s more important than ever to be visible on Irish roads.

Pedestrians and cyclists can be difficult to see in the road traffic, especially at night and in dark weather conditions. Without wearing something reflective a pedestrian or cyclist is only likely to be visible 30 metres away, in low beam headlights but this can be increased to 150 metres by wearing something reflective. This gives drivers five times the distance to notice them and, more importantly, to avoid them (ETSC). LifePaint drastically increases cyclists’visibility in the beam of a car’s headlights.

We all have our part to play in helping make the roads safer in the darker winter months. Pedestrians and cyclists need to ensure they are highly visible. Motorists need to ensure they are driving with caution and awareness, but also that their vehicle is equipped to deal with the demands of driving in winter.

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