Website will use browser history to recommend stories of interest
Two of Britain's most successful internet pioneers are planning a new website launch that they hope will challenge the supremacy of Silicon Valley giants such as Facebook and Twitter.
The founders of the Last.fm music recommendation site believe their new creation, called Lumi, can change the way users exploit their online browsing data.
Felix Miller and Martin Stiksel hope internet users will place their trust in Lumi at a time when faith in the US web giants has been shaken by the revelations of whistle-blower Edward Snowden.
But the success of Lumi will depend on users being prepared to allow the service to interpret their browsing histories to provide them with recommended news stories, reviews and blogs.
"The browsing history is owned by the user and securely put on to our platform, only the user has access to it," Martin insisted. "We're not interested in the data from a commercial point of view."
He acknowledged that internet users have felt that their privacy has been compromised by companies that have looked to use their personal information to sell them goods and services. Stiksel claimed that many users were not interested in being "bombarded" with details of what their friends were doing but wanted recommendations based on their own interests, reflected in their past browsing.
"Following Twitter and Facebook used to be a great distraction, but now it's too noisy," he said. "Lumi allows me to go quicker to the things that are relevant to me." (© Independent News Service)