Friday 25 May 2018

Users remain loyal to Facebook despite scandal

Chief executive Mark Zuckerberg delivers the keynote speech at F8, the Facebook developer conference in San Jose, California earlier this month. Photo: Bloomberg
Chief executive Mark Zuckerberg delivers the keynote speech at F8, the Facebook developer conference in San Jose, California earlier this month. Photo: Bloomberg

Chris Kahn

Most of Facebook's US users have remained loyal to the social network despite revelations that a political consultancy collected information about millions of accounts without owners' permission, a Reuters/Ipsos poll has revealed.

Facebook has faced pressure from regulators, privacy advocates and shareholders since it said in March that political consultant Cambridge Analytica wrongly obtained personal data through a quiz app connected to Facebook.

US lawmakers grilled Facebook chief executive Mark Zuckerberg for two days on the matter.

The Reuters/Ipsos poll adds to other indications that Facebook has so far suffered no ill effects from the episode, other than a public-relations headache.

The online poll found that about half of Facebook's American users said they had not recently changed the amount they used the site, and another quarter said they were using it more.

The remaining quarter said that they were using it less recently, had stopped using it or deleted their account. That means the people using Facebook less were roughly balanced by those using it more, with no clear net loss or gain in use.

Among all adults, 64pc said they use Facebook at least once a day, down slightly from 68pc who said so in a similar poll in late March, shortly after reports of Cambridge Analytica's activity.

Irish Independent

Business Newsletter

Read the leading stories from the world of Business.

Also in Business