Uber optimism screeches to a halt as its IPO joins ranks of Wall Street flops
It was to usher in nothing less than a new era for Wall Street, dubbed UFAANG by its bankers.
That ungainly acronym, envisioned by someone at Morgan Stanley as the hype grew over Uber Technologies, put the ride-hailing company in the same league as the titans of tech: Facebook, Amazon, Apple, Netflix and Google.
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But by Friday's closing bell, the most talked-about startup of the decade and the biggest initial public offering of the year suddenly qualified for a different club - of losers.
Done in by a broad stock market sell-off and a weak earnings report posted by its primary rival, Uber plunged immediately at the opening of trading, falling as much as 8.8pc from its IPO price of $45 (€40.05) per share, a level that was already at the low end of bankers' expectations.
The stock closed at $41.57, and Uber joined a small group of major IPOs that ended their first day down.
Day One doesn't necessarily determine the fate of a stock, of course. But Uber's rough opening startled investors counting on a more jubilant debut from Silicon Valley's quintessential unicorn.
Many venture capitalists who had piled into the company were saddled with losses as the market capitalization shrank to $69.7bn.
It all cast a pall on 2019's prospects as the hottest year for tech listings this decade - and potentially on the future of the ride-hailing industry.
Lyft followed its bigger competitor to end Friday down 7.5pc, almost $21 below where it sold the stock just six weeks ago.
A Morgan Stanley memorandum to a group of wealth managers touted Uber's "massive, leading global platform" and other attributes and predicted the acronym for the best-performing tech stocks would gain a U, according to documents obtained by Bloomberg.
(The documents used an old version, FANG, without the A for iPhone-maker Apple.)
A spokesman for Morgan Stanley's wealth arm declined to comment.
The bank led the listing with Goldman Sachs Group and Bank of America.
Uber could certainly still join the celebrated group of popular tech stocks, even with a tough ride out of the gate.
Dara Khosrowshahi, Uber's chief executive officer, said in an interview on the floor of the New York Stock Exchange that trade tensions between the US and China played a role in the weak performance.
US President Donald Trump had moved overnight to slap fresh tariffs on Chinese goods.
"You can't pick when you go public," Mr Khosrowshahi said.
Still, Uber shares extended losses into the close.
It took more than two hours for the stock to start trading after Uber executives and drivers congregated at the exchange for the bell-ringing ceremony. The shares started out at $42, well below the IPO price.
A tense wait for those on the trading floor turned into a jittery start for the newly public company.
Uber's inauguration was no doubt closely watched by the cavalcade of IPO hopefuls lining up to list in 2019.
That crop includes Peloton Interactive, Postmates, Slack Technologies and WeWork. Along with Uber, they would be following companies including Lyft, Pinterest and Beyond Meat to market.
Beyond Meat ended the week 165pc over its IPO price with a valuation of $4bn.
Pinterest extended gains to close 53pc above its listing price of $19 a share.
Lyft, meanwhile, followed its bigger rival down on Friday, almost $21 below where it sold the stock just six weeks ago.
Len Sherman, a professor at Columbia Business School, said that while too much attention is paid to trading on Day One, Uber provided enough financial information in the run-up to the IPO for investors to know what they're buying into.
"The market has reacted negatively to a shared reality that both Lyft and Uber are struggling with a fundamentally broken business model," he said.
Wedbush's Dan Ives says Uber's losses last year totalled $3.04bn on an operating basis, with revenue of $11.3bn.
Its total operating losses over the past three years were more than $10bn, according to filings.
Mr Khosrowshahi said in the interview that while profitability was a priority for the company, public market investors should be judging Uber by a different measure once it starts reporting quarterly earnings.
"The most important sort of statistic to look at is bookings, because that reflects essentially what people are paying for the service," he said.
In distributing the stock, Uber prioritised shareholders that it thinks will hold on to shares for a long time.
"We found a set of investors who are long-term oriented, that believe in our vision," Mr Khosrowshahi said.
Uber sold 180 million shares for $45 each on Thursday, after marketing them for $44 to $50 apiece.
Even at the low end of the price range, Uber's listing was the ninth-largest US IPO of all time and the biggest on a US exchange since Alibaba's $25bn global record holder in 2014.
A market value of less than $70bn is a considerable climb down from earlier projections of $120bn in an IPO.
The San Francisco-based company last raised private capital from Toyota back in August at a valuation of about $76bn.