Three stripes and you're out: Sportswear giant Adidas loses brand trademark battle
Adidas has failed in an attempt to broaden trademark protection for its three-stripes symbol in the European Union as rivals seek to muscle into the market for striped shoes and clothing.
The German sportswear giant had tried to establish a wider trademark for "three parallel equidistant stripes of equal width applied to the product in whichever direction".
It has trademark protection for its famous slanted three-stripe logo.
"The verdict does not affect our ability to use and protect the three stripes," a spokeswoman said.
The sporting goods industry has seen a rise in trademark and patent disputes as the biggest players try to differentiate their products and justify premium pricing.