Business World

Thursday 12 December 2019

This year's Black Friday buying frenzy? Google says Ouija boards are so popular they could sell out

Google (stock photo)
Google (stock photo)

Andrew Trotman

Google has revealed that Ouija boards could be one of the popular gifts on Black Friday after the number of people searching for the item online soared.

The search giant used its Trends program to find the top trending toys devices and clothing on Google Shopping, its price comparison service.

Google found that the number of searches for Ouija boards - a board with numbers and letters that some users believe can be used to contact people who have died - has jumped 300pc since October, thanks to the success of new horror film Ouija.

Google revealed some of the "hottest gifts likely to sell out this season" in a blog on Monday.

It found that game consoles, such as Sony's PlayStation 4 and Microsoft's Xbox One, and tablets continue to be the most sought-after gifts.

Wearable technology such as Fitbit - a wristband that measures a user's exercise and sleep patterns - is also proving popular.

Shoppers also want to snap up retro toys, with more searches for “Barbie Dream House” and “My Little Pony” in November compared with October.

People are also searching for winter clothing as temperatures drop. “Hunter boots” and “Canada Goose jackets,” are among the most popular apparel searches, up 46pc and 140pc respectively since October.

Black Friday, on November 28, is a US event seen as the beginning of the Christmas shopping season. It is held on the first Friday after Thanksgiving, and major retailers such as Apple, Amazon and Macy's all offer large discounts on popular products. It is widely predicted to be the busiest online shopping day of the year.

Google expects this year's event to be the "most mobile ever" with shopping searches on smartphones increasing by 3.5 times since last year. This is continuing to grow, the company said.

Google expects many people to shop online using their mobile phones while they are queing to buy items in store. It found that nearly 50pc of 25 to 34-year-olds use their phone to shop online while standing in line at a shop.

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