Thursday 19 April 2018

Tesco branches out into pet grooming in bid to find new ways to grow

Ashley Armstrong

Tesco is to trial pet grooming services within its largest supermarkets.

Britain's biggest grocery chain is planning to open a “Pet Den” in its Culverhouse Cross store in Cardiff next month that will allow shoppers to have their cats and dogs preened while they shop.

The trial, which could be rolled out across more of the supermarket’s 6,800 stores, is part of chief executive Dave Lewis’ plans to repurpose Tesco’s vast Extra stores.

Enthusiasm for superstores has waned significantly as shoppers opt to make more frequent trips to convenience stores or buy items online.

In an effort to revitalise its shop floor space, Tesco has already signed an agreement with Arcadia to trial concessions of high street fashion chains Dorothy Perkins, Burtons and Evans in five of its Extra stores. The supermarket also has an agreement with Mothercare, Timpson and Claire’s Accessories in some of its stores.

The decision to move into the pet grooming market comes as  consumers are increasingly spending more on their animals.

The pet grooming market is also a sweet spot for Tesco’s new UK chief executive, Matt Davies, who led Pets at Home for eight years.

Matt Davies owner of the Pets at Home chain with his dog black Labrador archie.

At Pets at Home, Mr Davies, who owns a black Labrador named Archie, encouraged employees to bring their pets into head office.

“We’re always looking at new ways our stores can best serve the needs of local customers, so we decided to trial introducing some great brands to five stores which complement our existing offer, including plans for a Pet Den at our Culverhouse Cross store in Cardiff,” a Tesco spokesman said.

Tesco's move into the pet grooming market was first reported by The Grocer.

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