Monday 19 March 2018

Real Madrid tops football's rich list with revenue of €577m

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Michael Cogley

Michael Cogley

Real Madrid generated the most amount of revenue last year followed by La Liga champions Barcelona in the Deloitte Football Money League.

The Spanish giants topped the league for the 11th year in a row, which encompasses revenue generated from the likes of ticket sales, stadium tours, merchandising, and most importantly broadcasting rights.

Madrid attracted revenue of €577m in the 2014/2015 season, one in which it finished runners-up in the Spanish premier league, La Liga, and knocked out of the semi-finals of the Champions League.

Manchester United, Manchester City, Arsenal, Chelsea, and Liverpool, were all listed in the top ten clubs for revenue generated after an enormous Premier League TV broadcasting deal was agreed.

Deloitte partner Dan Jones outlined how important the sale of the English top-flight viewing rights was, which topped £5bn (€6.5bn). The number of Premier League clubs in the top 20 increased from eight last year to a record nine in this edition, and the number of Premier League clubs in the top 30 compared with last year has also risen, from 14 to 17.

"This is again testament to the phenomenal broadcast success of the English Premier League and the relative equality of its distributions, giving its non-Champions League clubs particularly a considerable competitive advantage internationally," Mr Jones said.

He said next year's deal could amount to even more English clubs entering into the top 30. This year West Bromwich Albion overtook Italian club Napoli in the rankings.

"With over half of the top 30 already made up of Premier League clubs, and the staggering new Premier League domestic broadcast deal coming into effect in 2016/17, there is an outside chance that the Money League top 30 will feature all 20 Premier League clubs in two years' time," Mr Jones said.

Newcastle United and Everton were amongst the biggest movers in the list, jumping two places each as they took in €169.3m and €165.1m respectively.

In order to broach the top 20, a club must generate at least €160.9m, up significantly from the €144.1m that was required to get in last year.

This year the ratio of revenue generation remained similar to the previous year.

Almost one-fifth (19pc) of revenue came from matchday sources, while 40pc came from broadcast and the final 41pc from commercial revenue streams.

According to Deloitte's report, the firm expects matchday exploits to become less significant in the generation of revenue over the coming years.

Interestingly the report tips struggling Premier League giants Manchester United to steal the top spot from Real Madrid next year due to a combination of United's commercial exploits and increased revenue from the domestic broadcast deal.

North London club Arsenal tops the list for matchday revenue due to its 60,000-seater Emirates stadium and ticket pricing.

Football clubs have increasingly noticed the importance of social media and have invested accordingly.

The Deloitte report also details the largest increases in social media activity. Paris Saint Germain topped the league for social media user growth as its number of Twitter followers grew by 58pc, up to three million.

West Ham and Tottenham were also listed in the top 20.

Irish Independent

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