Business World

Thursday 17 October 2019

Porsche to boost Taycan output after electric response

Porsche’s Taycan is part of a wave of new models from Jaguar, Mercedes-Benz and Audi that’ll challenge Tesla’s electric-car leadership. Photo: Bloomberg
Porsche’s Taycan is part of a wave of new models from Jaguar, Mercedes-Benz and Audi that’ll challenge Tesla’s electric-car leadership. Photo: Bloomberg

Christoph Rauwald

Porsche will increase production of the Taycan after more than 20,000 potential buyers registered to purchase its first electric car, matching the entire annual output initially earmarked.

"The overwhelming interest in the Taycan shows us that our customers and fans are just as excited about the first Porsche electric athlete as we are," said Porsche sales chief Detlev von Platen.

The Taycan will be unveiled in September with a price range between the €74,800 Cayenne sport utility vehicle and the €97,800 Panamera coupe to compete with Tesla's Model S.

The car is part of a wave of new models from Jaguar, Mercedes-Benz and Audi that'll challenge Tesla's electric-car leadership. Porsche is parent Volkswagen's most profitable brand and its success is vital for the group to pull off the industry's most aggressive push into electric vehicles.

VW has allocated some €40bn for electric and connected cars and targets 50 battery-powered models by 2025. To help drive uptake, Porsche is installing fast chargers at its dealerships in the US and Europe that will get the Taycan's battery up to 100km in four minutes. The car's overall range on a single charge stands at 500km.

The model's planned production of 20,000 vehicles per year is based on a two-shift system at Porsche's main site in Stuttgart, Germany, and can be expanded if needed.

Bloomberg

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