Wednesday 15 August 2018

Peppa Pig brings home the bacon as Entertainment One expects 50pc leap in sales

Peppa pig and George
Peppa pig and George

Ravender Sembhy

Peppa Pig is set to bring home the bacon for Entertainment One, with the TV and film company expecting a 50pc leap in full-year sales on the back of soaring growth in China.

The group said the children's television show continues to perform well in mature markets such as the UK and Australia, but "significant demand" for licensed products in China has been driving growth.

This has been supported by nationwide broadcast on the country's CCTV network, through more than 45 billion views on Chinese video on-demand platforms and tie-ups with more than 50 licensing partners.

Read more: Popularity of Peppa Pig cartoon helps keep Entertainment One on track

As a result, revenue will be up 50pc on last year's £1.08bn, Entertainment One said.

However, the firm also flagged the challenging high street landscape, pointing to the closure of Toys R Us in the US and UK.

"The group expects there to be some impact for its brands in the short term and is monitoring the situation closely with its partners," it said, but added that the impact is "not anticipated to be significant".

The Canada-based, UK-listed media group also said its film division is expected to see revenue decrease as a result of "both the declining volume of films released in the period, as well as the reduced contribution from related ancillary windows".

Press Association

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