Sunday 19 November 2017

Over half of higher education institutions think travel restrictions will impact student recruitment

  • 37pc of higher education professionals have high levels of job insecurity in their current roles
  • 11pc stated international students account for more than one-fifth of total recruitment numbers
  • Results of this survey serve to illustrate the ongoing challenge of filling seats
Piero Tintori
Piero Tintori
Independent.ie Business Desk

Independent.ie Business Desk

Over half of higher education institutions are struggling to meet student recruitment targets due to visa or travel restrictions, according to a new survey.

Some 56pc of institutions highlighted their concerns as part of research carried out by digital marketing and web content management platform TERMINALFOUR.

The 2017 ‘Global Higher Education Survey’ also found that 37pc of higher education professionals have high levels of job insecurity, with only 28pc of respondents stating that they feel highly secure in their current role.

The survey of 391 higher education professionals in web, marketing, recruitment and leadership from 333 unique higher education institutions was carried out across the US, UK, Canada, Ireland, Australia and South Africa.

"There’s no doubting that Brexit and the election of President Trump has caused some rumblings in student recruitment teams across the globe," Piero Tintori, CEO and Founder, TERMINALFOUR, said.

"More than half of the participants think travel restrictions will effectively cost them millions in lost revenue."

In terms of travel restrictions having an impact on institutions, 11pc of those surveyed said that international students account for more than one-fifth of total recruitment numbers - while a further 19pc said that these students accounted for more than one-tenth of total student recruitment.

Mr Tintori said that the results of this survey serve to illustrate the ongoing challenge of filling seats.

"What really causes alarm bells for me is the lack of awareness shown by many respondents when it comes to the percentage of vacant seats in their institutions, with many unable to even guess at the answer," he said.

"This drives home the point that there’s a big disconnect between the organisational goals of the institution and the online goals.  One informs the other; it’s unconscionable that these figures aren’t understood across an institution."

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