Thursday 27 June 2019

One of Canada's largest department stores has pulled Ivanka Trump's fashion line from its shelves

Ivanka kissing dad Donald in the White House
Ivanka kissing dad Donald in the White House Business Desk

One of Canada's largest department stores is no longer selling Ivanka Trump's fashion line.

Hudson's Bay Company has said it will stop carrying her clothing, shoes and accessories in its 90 stores, and has also pulled all the line's products from its website.

In a company statement, Hudson's Bay said that the fashion line's "performance" was the reason behind the decision.

"As part of our regular course of business, we review our merchandise offerings and make appropriate changes," read the statement.

Hudson's Bay, which owns Saks Fifth Avenue and Lord & Taylor, has said that the decision is not linked to politics.

But Ivanka's brand has suffered since her father, US President Donald Trump, took office at The White House.

A number of large outlets, including Nordstrom, Neiman Marcus and Marshalls, have reduced the lines offered and sales numbers have dropped significantly.

Products carrying the Trump family name have been the target of consumer campaigns which boycott the stores that sell the merchandise.

#GrabYourWallet founder Shannon Coulter tweeted her approval of Hudson's bay decision.

"Just removed @hudsonsbay from the #GrabYourWallet boycott list. It's the 40th company we've removed since October 11, 2016," she said.

Online Editors

Also in Business