Monday 12 November 2018

Next online sales sizzle as weather boosts demand

Next maintained guidance as it said shoppers had brought forward spending on lightweight items
Next maintained guidance as it said shoppers had brought forward spending on lightweight items

Holly Williams

Surging demand for summer clothing helped retail chain Next grow sales by 2.8pc as customers sweltered in the recent heatwave.

The group said online sales in its second quarter to July 28 rose by 12.5pc, which offset an ongoing decline in its high street stores, where sales dropped by 5.9pc.

Next thanked the "prolonged" hot weather through June and July for the better-than-expected sales boost, but kept its guidance for the full-year as it said shoppers had brought forward their spending on lightweight summer clothing from August.

The group had already increased its annual profit outlook in May after early summer warm weather had given sales a fillip. In its latest update, Next said: "We believe that this over-achievement in sales was due to the prolonged period of exceptionally warm weather, which greatly assisted the sales of summer weight product.

"It is almost certain that some of these sales have been pulled forward from August, so we are maintaining our sales and profit guidance for the year to January 2019."

Next said full-price sales rose 4.5pc overall in the half-year, with a 5.3pc fall in stores and 15.5pc growth online.

PA

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