Business World

Friday 24 January 2020

Michael Kors to close over 100 stores as sales decline

This Michael Kors handbag will set you back €375 in Brown Thomas
This Michael Kors handbag will set you back €375 in Brown Thomas

Gayathree Ganesan

Michael Kors, the once-popular retailer that has been trying to turn itself around, said it expected same-store sales to continue to fall in 2018, and that it would shut more than 100 full-price retail stores in the next two years.

Shares of the company slumped nearly 11pc to $32.38, their lowest in more than five years.

Michael Kors Holdings, once the hottest name in affordable luxury, has been grappling with declining same-store sales for the past seven quarters as fewer people visit its stores, flocking instead to rival Coach and shopping online.

Kors said on Wednesday sales at stores established for more than a year fell 14.1pc in the fourth-quarter ended April 1. Analysts had estimated a fall of 13.4pc, according to research firm Consensus Metrix.

To deal with the lull in sales, the retailer has been expanding into dresses and menswear, investing in its online business, and reducing supplies to department stores, which have been discounting heavily to bring back shoppers.

Read more: Marks and Spencer reports slump in profit hurt by clothing sales and cost of new food stores

These efforts, however, are yet to show the results that investors are looking for.

Kors said it expected revenue of $4.25bn for fiscal year 2018 and also forecast a high single-digit drop in same-store sales.

Analysts on average had estimated revenue of $4.37bn, according to Thomson Reuters.

“If you walk into a Michael Kors store, they basically have the same handbags over and over again,” said Gabriella Santaniello, founder at research firm A-Line Partners.

“It is basically an entire wall of the Mercer handbags -small and large - and another wall of Hamilton bags,” she said, referring to Kors’ flagship handbag lines.

The company said on Wednesday it would close 100-125 full-price stores over the next two years due to intense price competition from other retailers. It expects to take $100m-$125m in related one-time costs.

For the fourth quarter ended April 1, total sales fell 11.2pc to $1.06bn. Analysts had expected $1.05bn.

Excluding certain items, Kors earned 73 cents per share, while analysts had expected 70 cents per share.

Kors, whose shares have fallen nearly 16pc this year, also said it would buy back $1bn worth shares.


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