Saturday 24 March 2018

Marketing salaries shaped by bonuses

Marketing salaries are changing. New research from Alternatives found that while pay packets have remained fairly stable, they have only increased in areas where specialist skill sets are in high demand – like digital, loyalty marketing, and data analytics. Performance related bonuses are now on offer in most cases, with banking being the clear exception to the rule.

The research also found that the overall benefits packages on offer are tighter. New employees are being offered less attractive benefits packages – pensions, in particular, have been impacted. Alternatives said it is now benefit packages rather than salaries which incite many people to move.

In terms of base salaries, excluding benefits, it appears those at the top of banking and insurance marketing teams earn the most. Marketing directors in this sector earn between €140,000 to €190,000 a year on average, while executives at the lowest end of the chain earn between €30,000 and €45,000 and campaign managers take in between €50,000 and €65,000. The lowest starting salary in marketing, in any type of company, was €25,000.

Overall the research found "a more confident market"; one quarter of the medium and large companies that Alternatives worked with had increased their marketing teams in the last year. Alternatives managing director Sandra Lawler said there was clearly lots of cross-promotion between sub-sectors and levels – "Talent is on the move," she added.


Legendary broadcaster Jimmy Magee has lent his voice to a reworking of the 2012 "Remember Remember Remember" Carbon Monoxide Awareness Week TV and radio ad campaign for the second edition of the public safety initiative which runs from September 23 to 29.

He is joined by RTE's 'Room To Improve' presenter Dermot Bannon as an ambassador for the campaign and both will be guest speakers at the Bord Gais Networks stand at this year's National Ploughing Championships, which take place during Carbon Monoxide Awareness Week.

DDFH&B is the agency behind the advertising campaign while Mindshare are responsible for the media campaign. A 20-second TV ad will air from September 23, while a 30-second radio ad will be also be aired. Targeted press ads will feature in a host of national publications including the Irish Independent's Weekend magazine.


Phone company Three has been announced as the new sponsor of Ireland's biggest New Year's Eve Festival, which will mark the official end of The Gathering. The two-day event will be headlined by ska band Madness while other musical acts include Ryan Sheridan. Now in its third year, the celebration's biggest highlight is a Countdown Concert on New Year's Eve at College Green in Dublin city centre. Last year's event saw crowds of over 50,000 take to the streets.


An Post has confirmed that a Post Script hero will take part in its latest marketing drive – Brian O'Driscoll is to deliver the keynote speech to Ireland's top decision makers at the annual An Post Early Bird Club.

The breakfast event, which takes place on September 25 in Dublin's Fallon and Byrne restaurant, was created in 2008 to give Ireland's business leaders and marketing decision-makers access to world-class thinkers and facilitate the sharing of ideas. It is an invitation-only event attended by some of the country's most senior decision makers and business leaders. Clodagh McKenna will be whipping up breakfast for those attending. Past speakers have included David Magliano from the 2012 Olympics.

Irish Independent

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