British bookmaker Ladbrokes has promoted the head of its digital business Jim Mullen as its new CEO.
The firm, Britain's second-biggest bookmaker, has struggled to keep pace with UK market leader William Hill and take advantage of an increasingly popular online betting sector, with investment in marketing and products lagging others.
The company is also currently reviewing its Irish operations. Last month the British bookmaker confirmed it is looking at "drastic action" as part of an urgent review of its loss-making business here.
Like its traditional rivals, the group's 2,700-strong retail division also faces regulatory pressures that have hurt profits.
Speaking to Reuters Mr Mullen said: "The board has set me some very clear tasks for growing the business.
"I already have an informed view in my mind of what needs to be done, there is not going to be a long pick-up period."