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Pandora’s box: April saw a four-fold increase in online sales. Photo: REUTERS

Pandora’s box: April saw a four-fold increase in online sales. Photo: REUTERS

Pandora’s box: April saw a four-fold increase in online sales. Photo: REUTERS

Shares in jewellery maker Pandora rose yesterday as higher online sales and a strong return of consumers to reopened stores in Germany encouraged investors, despite a steep decline in first-quarter operating profit.

The world's biggest jewellery maker was forced to close almost all its 2,746 shops worldwide in the first quarter due to the coronavirus lockdown, but said it was on track to resume growth after strong sales in the first two months of the year.

"The second quarter will not look pretty in comparison to last year, but the more important thing is that we see economies starting to reopen and consumers coming back out again," said CEO Alexander Lacik.

Analysts, who had warned the crisis could be a threat to the struggling company's efforts to revive its fortunes, were encouraged by the results, including a four-fold increase in online sales in April.

"If one believes in normality at the retail level in the next quarter or two, Pandora shares are worth owning," said Handelsbanken analyst Frans Hoyer.

Having found a niche between cheaper accessories in stores such as H&M and more expensive jewellery on offer from the likes of Tiffany, Pandora's sales increased more than 10-fold in the decade to 2017.

But more recently a lack of innovation and over-stretching itself at the top and bottom of the market kept both shoppers and investors at bay.

Pandora said it had secured enough funding, including bank credits and the sale of treasury shares in an accelerated book-build, to sustain the closure of all of its physical stores throughout 2020, its worst case scenario from the pandemic.

Shares rose as much as 7pc in early trading yesterday.

Reuters

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