Independent.ie inks new deal to show live greyhound racing
INM has hooked up with the Irish Greyhound Board (IGB) to show races live on Ireland's most popular news website, Independent.ie.
This is a transformational move in the battle for online dominance as major media groups seek to boost their digital offering with stronger content.
Viewers will also be able to place bets as part of the landmark deal that will deliver strong revenue generation and a major boost to the sport.
Independent Newspapers will stream live races across its website and mobile platforms from October. The live streaming will also enable people living outside Ireland to watch race meetings and, if it is permitted in their jurisdiction, to place bets.
Independent Newspapers' managing director Declan Carlyle said the venture was a strong offering for readers, and one of many initiatives going on-stream in coming months.
The three-year deal forms part of a five-year strategic plan just finalised by the IGB, the semi-state body tasked with promoting and supporting the sport in Ireland.
IGB chief executive Adrian Neilan said the commercial partnership offers a huge potential audience for the sport, with the Independent.ie website attracting more than four million unique visitors every month.
"Media companies are coming up with new ways of generating income, and this is a way of doing that. It's the same with us," he said.