'Independent' campaign scoops top advertising awards
THE Irish Independent picked up a series of awards for its groundbreaking 'Choices' advertising campaign at the prestigious Kinsale Sharks.
The Irish Independent campaign won Silver in the Media Excellence category and three Bronze awards in the Irish TV, Outdoor and International Integrated Campaign categories.
The adverts aimed to reflect key issues facing Irish society – such as contraception, abortion and arming the gardai.
Geoff Lyons, Group Marketing Director, Independent Newspapers (Ireland) Limited, said: "We know just how competitive the advertising world is. So we are truly delighted that our Irish Independent 'Choices' campaign has been so richly awarded at such a prestigious advertising festival as the Kinsale Shark Awards."