Sunday 25 August 2019

Home and dry: Company co-founder to return as board steps down

Superdry chairman Peter Bamford, CEO Euan Sutherland and chief financial officer Ed Barker will leave immediately, the company said Tuesday. Photo: Bloomberg
Superdry chairman Peter Bamford, CEO Euan Sutherland and chief financial officer Ed Barker will leave immediately, the company said Tuesday. Photo: Bloomberg

Superdy co-founder Julian Dunkerton is returning to lead the UK apparel retailer as its board and top management resigned en masse following a lost shareholder vote.

Chairman Peter Bamford, CEO Euan Sutherland and chief financial officer Ed Barker will leave immediately, the company said Tuesday.

Mr Dunkerton will take over as interim CEO and join the board after stepping down about a year ago. He has been vocal in his criticism of the current management, launching a 'Save Superdry' website and knocking the company's move to expand beyond the coats and jackets it's known for into summer items like dresses and skirts.

Since his departure, the shares have lost more than two-thirds of their value and the company has issued repeated profit warnings. Superdry fell 8.8pc yesterday Tuesday in London.

Bloomberg

Bloomberg

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