Thursday 19 April 2018

Harley-Davidson to start India sales

Harley-Davidson sales have slumped in the US. Photo: Getty Images
Harley-Davidson sales have slumped in the US. Photo: Getty Images

Vipin V. Nair

Harley-Davidson, the biggest US motorcycle maker, plans to start sales in India in June as it seeks to fight a slump in US demand.

The company will introduce 12 models in the South Asian country and begin taking bookings in April, according to a statement distributed in New Delhi today.

The motorcycles will be priced from 695,000 rupees (€10,437) for the cheapest model to 3.4m rupees for the most expensive, it said.

Harley-Davidson said in August it will initially set up dealerships in cities including Mumbai and New Delhi as it aims to tap demand among affluent consumers for models such as Fat Boy and Cross Bones cruisers, which can cost more than $40,000 in the US when customized. The Milwaukee-based company will import the motorcycles, accessories and riding gear.

The motorcycle maker has already set up an Indian unit in Gurgaon, near New Delhi. The company aims to expand its India dealer network to 20 in five years, Anoop Prakash, managing director of Harley’s local subsidiary, said today.

Harley said in October that third-quarter profit fell 84pc on reduced sales and that it will cut about 180 jobs to end its Buell brand. Net income declined to $26.5m from $166.5m a year earlier, the company said.


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