Business World

Saturday 22 September 2018

Harley' cross-border ride to escape trade war

US President Donald Trump shakes hands with Matthew Levatich, chief executive officer of Harley-Davidson as US Vice President Mike Pence smiles outside of the White House last year. Photo: Bloomberg
US President Donald Trump shakes hands with Matthew Levatich, chief executive officer of Harley-Davidson as US Vice President Mike Pence smiles outside of the White House last year. Photo: Bloomberg

Harley-Davidson said yesterday it will move production of motorcycles shipped to Europe from the United States to its international facilities to avoid hiking prices for customers.

It is a blow to US President Donald Trump's imposition of tariffs on European steel and aluminium early this month, which he said would protect US jobs.

In response, the EU imposed import duties of 25pc on a range of US products, including motorcyles. Harley-Davidson said the tariffs will add $2,200 (€1,880) on average to the price of its motorcycles in Europe, but it will seek to absorb the cost.

"Harley-Davidson believes the tremendous cost increase, if passed onto its dealers and retail customers, would have an immediate and lasting detrimental impact to its business in the region," the company said.

Irish Independent

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