Fruit Shoot recall to cost Britvic £25m
THE maker of Robinsons Fruit Shoot today warned the profit impact of recalling packs with a new cap design is set to rise to up to £25 million.
Britvic recalled all bottles of the children's drink and spin-off Fruit Shoot Hydro featuring the new design earlier this month as a precautionary measure.
There was no product recall in the Republic as a different cap is used for Robinsons Fruit Shoot produced and sold here.
Britvic today admitted it failed to speedily resolve the problem and it will take six weeks to resume production with a new type of cap, while it will take up to six months to fully satisfy previous levels of demand.
As a result, it predicts the episode will wipe between £15 million and £25 million from profits over this financial year and next, in a dramatic increase of its previous estimate of up to £5 million in the year to October.
Shares fell 11pc today.