Business World

Friday 18 October 2019

BlackBerry to launch BBM in new markets

BlackBerry is introducing its popular instant messaging system to emerging markets like Brazil and Indonesia in a bid to drive growth.

The company said on Monday it would launch BlackBerry Messenger (BBM), a free service, on iPhones and Android devices this summer.

BlackBerry sales in Latin America, South Asia, Africa and parts of Europe have held up better than in North America in part because BBM offers a free way for consumers to communicate in countries where the cost of text messaging is higher.

Irish Independent

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