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Beckham boy boosts sales at Burberry


A model in a Burberry coat

A model in a Burberry coat

A model in a Burberry coat

Burberry Group, the UK's largest luxury-goods maker, reported quarterly revenue that beat estimates as its holiday campaign featuring Romeo Beckham helped boost sales of trenchcoats and cashmere scarves in the Americas.

Retail revenue in the three months through December rose 14pc to £604m, London-based Burberry said yesterday in a statement. Analysts predicted £579m, according to the median of estimates compiled by Bloomberg.

Romeo, a son of former footballer David Beckham and singer-turned-fashion designer Victoria Beckham, starred in Burberry's festive campaign, which focused on London and the company's core product, the trenchcoat. It helped drive a double-digit percentage increase in comparable sales in the Americas, which compensated for a decline in Hong Kong.

"A strong quarter by Burberry," said Luca Solca, an analyst at Exane BNP Paribas. (Bloomberg)

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